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Google Tag Manager Fundamentals

What is Google Tag Manager:

Google Tag Manager is a tool that allows you to quickly and easily manage and deploy measurement codes and related code fragments collectively known as tags on your website.

About this course:

Managing multiple analytics and marketing tags for your site can be a challenge. Redundant or incorrect tags can distort data measurement and reduce your site performance. In this self-paced course, you’ll learn how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers.

Course details:
Course Features:
What You'll Learn:
  • Course Introduction
  • Start with a measurement plan
  • Develop a tag implementation strategy
  • Tag Manager overview
  • Install the Google Analytics tag
  • Set up a GA Property variable
  • Set up cross-domain tracking
  • Understand the Data Layer
  • Pass static values into Custom Dimensions
  • Pass dynamic values into Custom Metrics
  • Track events with variables
  • Set up Google Ads conversion tracking
  • Set up Dynamic Remarketing
  • Course Review

Complete all 4 modules
Learn about google tag manager with bite-sized video tutorials, then test your knowledge with a quick quiz.


Take the Assessments
Pass the individual assessment after each module and get certified.


Share your certificate
Download and showcase your new qualification on LinkedIn and your CV.

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