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Google Tag Manager Fundamentals
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What is Google Tag Manager:
Google Tag Manager is a tool that allows you to quickly and easily manage and deploy measurement codes and related code fragments collectively known as tags on your website.
About this course:
Managing multiple analytics and marketing tags for your site can be a challenge. Redundant or incorrect tags can distort data measurement and reduce your site performance. In this self-paced course, you’ll learn how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers.
Course details:
- Offered by : Google
- Modules : 4
- Total Hours : 5
- Level : Beginner
- Cost : Free
Course Features:
- Recognised certification
- Hands-on experience
- Unlimited access
- Video tutorials
What You'll Learn:
- Course Introduction
- Start with a measurement plan
- Develop a tag implementation strategy
- Tag Manager overview
- Install the Google Analytics tag
- Set up a GA Property variable
- Set up cross-domain tracking
- Understand the Data Layer
- Pass static values into Custom Dimensions
- Pass dynamic values into Custom Metrics
- Track events with variables
- Set up Google Ads conversion tracking
- Set up Dynamic Remarketing
- Course Review